Days Between Calls
Do you know how often your sales team
calls your prospects? Knowing that can increase
your performance by at least 20 percent.
Let's say it takes 40 dials to reach a target.
Drop that to 30, and you'll save 28 percent
in time and labor. But you can't get there
because you don't know the science behind
call cycles. We do.
Call too often, you create anxiety. Don't
call enough, you can't build urgency. But
calling in the right cycle impacts your
success rate enormously. A qualified prospect
is often lost for no other reason than a
call is made at the wrong time.
Call Cycle is an example of one of the many aspects of the science of behavior.